The 3 S’s – user friendliness, sociability, and safety – tend to be a good base for just about any dating website. So why will it look like so many websites tend to be mysteriously missing all of them off their business programs?

Insert LikeBright, a dating website established in Seattle that aims to purge deception from the online dating world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to meet it. The trio fulfilled while their studies at Harvard, and chose to found LikeBright this current year included in the TechStars, a company that phone calls by itself the «number 1 startup accelerator in this field,» program in Seattle.

Their unique aim, as explained to Aislyn Green of TechFlash.com, isn’t really complex: «LikeBright is a TechStars Seattle business attempting to generate online dating quick, personal and safe for women.» Ladies almost everywhere – and lots of guys – complain concerning the decreased rely on and widespread sleeping that troubles online dating sites. For some, it really is become these problems which they’ve abadndoned online dating sites completely in favor of time for the original methods of internet dating they’d once refused, like fulfilling through pals or at social events. LikeBright is designed to combat this issue by «building a dating layer on fb to help females satisfy people through the individuals they believe.»

The determination for LikeBright came from personal expertise. Sonya was actually powered by a desire to help this lady female buddies navigate the sometimes-dangerous realm of online dating, and wanted to spot focus on the issues, typically dismissed, that women love with regards to looking for really love using the internet. Ron, a frequent traveler, was actually impressed to create a niche site that found his nomadic needs, and Nick learned in the worth of satisfying a night out together through someone you rely on whenever women pal launched him to his girlfriend.

Before building the website, the trio carried out 50 alive interviews with women who desired to share their encounters with online dating sites. The answers they was given varied from the humorous into horrifying, like «every little thing appeared good. After which he asked me personally if I smoked meth» and «He was 11 and that I was required to drive him residence. He had walked completely anywhere.» Determined that the globe lacked a dating website that throws women first, LikeBright was born.

LikeBright is actually invested in creating an atmosphere constructed on the 3 S’s. Joining the website is easy: it can take 30 seconds to sign up via myspace Connect. The website promotes sociability by providing users a social context for your singles they see and allowing them to connect with friends – attached or perhaps not – on the internet site. And it’s safe: women may use LikeBright anonymously, and every man on the internet site is actually vouched for.